Our Brand Needs _________.

LCR has both a regional and national reach. Although most race events take place in the southern states, FLO Racing broadcasts the events nationally. In addition to the online streaming exposure, and live event attendees, replays and LCR promotions online keep your brand in front of potential customers from all over. 

Demographics for our social media change as new followers are added daily. However, most racing enthusiasts are middle aged males (78%) with an average age of 42. 81% are homeowners with 3.4 cars per household. Median income of this set of fans is between $35,000 and $50,000 annually with 87% employed full time. 

Over the past three years, half of new "racing fans" are from the Hispanic (22%), Black (19%), and Asian (9%) ethnicities.-FoxSports.com referring to a study done in Feb. 2021. 

According to Nascar, 30% of track attendees are "first time visitors" and those visitors are twice as likely as returning visitors to be under the age of 35. -Nascar 2021 fan council data. 

As the trend of younger fans continues, young, up and coming, drivers are a great investment to gain loyalty from new fans of the sport.  

LCR has partnered with APEX Untamed to ensure that all sponsorships are developed "beyond the decal". 

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Prior to joining LCR as a sponsor, a meeting with APEX Marketing Team (parent company of Apex Untamed) is scheduled to discuss the goals of the sponsoring brand. 

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According to the needs and desired outcomes of each brand, Apex and LCR will develop a custom marketing campaign customized for each brand. 

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These campaigns can include: 

• Hospitality for prospective clients

• Brand exposure through cross branded merchandise and advertising

• Business to business relationship development

• LCR car, driver, and team appearances at locations to attract onsite visits

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No matter the goals of the sponsor, through the LCR platform and partnership with Apex Marketing Team, a return on each dollar invested is carefully and thoughtfully planned out. 

LCR and Apex track specific KPI's to ensure the sponsor's goals are met. Those KPI's may include Brand Awareness through impressions, Lead Generation through click through tracking, Onsite Purchases through appearances,  Potential Client conversion through post event follow-up on hospitality programs. 

Each campaign and the KPIs used to gauge ROI may differ, but the effort and expertise used is the same.